by Dave Turner | Aug 1, 2013 | Journal
Brand message consistency. Across all platforms. We’ve talked about how strong brands are consistent brands. Well, restaurant branding guru Karen Post agrees and has a great example of a restaurant that does branding well across all it’s...
by Dave Turner | Jun 30, 2012 | Journal
Straight talk from Karen Post, The Branding Diva on her site BrainTattoo.comBeing successful in business boils down to these simple, straightforward principles: Provide something the market wants, will talk about and is willing to pay for. Value worthy human...
by Dave Turner | May 11, 2012 | Journal
Karen Post – The Branding Diva The big question coming out a show like the NRA Show it typically “How was the show?”. Well, TabletopJournal had a great show and one of the key reasons was our meeting with The Branding Diva, sometimes known as Karen...
by Dave Turner | Apr 30, 2012 | Journal
5 Second Brand Bites – An Indelible Impression.1. Brands are the sum of your [company’s/product’s] purpose, personality, position, and promise.2. Brands connect through emotion and confirm through reason.3. Brands are about relationships, not...
by Dave Turner | Apr 22, 2012 | Journal
On her website, Restaurant Branding Roadmap, Karen Post has recently written a great article on “How To Brand A Chef”. In the article, Karen Post discusses several points that – while specific to chefs – can apply very well also to...