5 Second Brand Bites – An Indelible Impression.
1. Brands are the sum of your [company’s/product’s] purpose, personality, position, and promise.
2. Brands connect through emotion and confirm through reason.
3. Brands are about relationships, not transactions.
4. Brand leaders don’t follow the pack.
5. Brand leaders breathe their brand every day.
– by Karen Post
The Branding Divain her book “Brain Tattoos – Creating Unique brands that Stick in Your Customer’s Minds”
To order Brain Tattoos, go here:
http://www.amazon.com/Brain-Tattoos-Creating-Unique-Customers/dp/0814472346/ref=sr_1_fkmr0_1?s=books&ie=UTF8&qid=1335833016&sr=1-1-fkmr0
