Brand Essence: An Important Issue No Matter Your Particular Perspective

On her website, Restaurant Branding Roadmap, Karen Post has recently written a great article on “How To Brand A Chef”. In the article, Karen Post discusses several points that – while specific to chefs – can apply very well also to dealers/distributors ….and to tabletop manufacturers.

One of the points that she makes involves “brand essence”. And, since we believe that the essence of a brand is often an overlooked piece of the branding puzzle, we thought we’d highlight further the point that Post has made. And, whether you are a chef, a restaurateur….a dealer/distributor….or, a tabletop manufacturer – the issue and importance of defining your brand essence is the same.

To point that out….here’s the text from that point in Post’s article with some slight (and obvious) wordsmithing…..

The real point here is that important issue of essence of a brand is universal.

Chef, restaurant, hotel, dealer, manufacturer….and individual. What do we mean by individual? Try inserting simply the word “YOUR” instead of “YOUR COMPANY’S”.

Thanks to Karen Post for reminding us of these points on branding, particularly on the importance of brand essence. You can find out more about Karen Post (also known as The Branding Diva) read the entire article by Karen by going here:
http://restaurantbrandingroadmap.com/how-to-brand-a-chef/