Brand message consistency. Across all platforms. We’ve talked about how strong brands are consistent brands.
Well, restaurant branding guru Karen Post agrees and has a great example of a restaurant that does branding well across all it’s “touchpoints” of contact with its customers. And, if you think branding is just for white tablecloth restaurants….you’re definitely going to want to read Karen’s article.
To read Karen Post’s article on hitting all the “touchpoints” with a consistent brand message, go here:
http://restaurantbrandingroadmap.com/wake-up-your-brand-touch-point-consistency/
