by Dave Turner | Mar 26, 2017 | Industry News
Philip Duff, a full-time NYC consultant and founder of Tales of the Cocktail, has launched a new brand of genever – a Dutch vodka-like liquor for those uninitiated. The taste isn’t the only thing special about Old Duff Genever; Duff talks with Liquor.com about...
by Dave Turner | Feb 15, 2017 | Journal
”The chant of the Industrial Revolution was that of the manufacturer who said, ‘This is what I make, won’t you please buy it?’ The call of the Information Age is the consumer asking, ‘This is what I want, won’t you please make...
by Dave Turner | Sep 27, 2016 | Industry News
This Marketing Moment talks again about the concept of touchpoints within the customer journey….before the purchase, during the purchase, and after the...
by Dave Turner | Sep 12, 2016 | Industry News
This week’s Marketing Moment focuses on the brand promise. All brands make a promise. How are you doing versus...
by Dave Turner | Sep 6, 2016 | Industry News
This week’s Marketing Moment focuses on the customer experience or #CX. Whether its the dining or buying, in general, we think that a better #CX trumps price every...