Seth on Saturday……

Seth on Saturday……

by | Nov 17, 2012 | Journal

“The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.”       ...
Seth Godin: A Simple Truth

Seth Godin: A Simple Truth

by | Sep 13, 2012 | Journal

A simple truth about photo albums When you hand someone a photo album or a yearbook, the first thing they will do is seek out their own picture.Knowing that, the question is: how often are you featuring the photo, name, needs or wants of your customers where...
Seth Godin: Trust….Built When Nobody is Looking

Seth Godin: Trust….Built When Nobody is Looking

by | Aug 27, 2012 | Journal

Seth Godin We’re all looking for someone to trust. People and institutions that will do what they say and say what they mean.Banks used to use marble pillars and armed guards to make it clear that our money was safe. Doctors put diplomas on the wall and wear...
Seth Godin: Hierarchy of B2B Needs

Seth Godin: Hierarchy of B2B Needs

by | May 29, 2012 | Journal

Another good dose of “not always common” sense from Seth Godin: A hierarchy of business to business needsIf you’re selling a product (hmmm…..like, tabletop, for instance) or service to a business–to a non-owner–consider this...

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