Seth Godin: Lowered Any of Your Prices Lately?

Seth Godin: Lowered Any of Your Prices Lately?

by | May 2, 2012 | Journal

Classic Seth:It might be that low prices are the final refuge of the marketer who has run out of ideas and is left with nothing but a commodity.Or it might be that organizing your business around lowering prices through efficiency, mass scale and smart choices is a...
So….when DID you get old?

So….when DID you get old?

by | Nov 30, 2011 | Journal

Since we’ve referenced Seth Godin’s rhetorical question a few times lately in conversation, we thought we’d re-run a post from last summer. “At some point, most brands, organizations, countries and yes, people, start talking...
Seth Godin on Agendas

Seth Godin on Agendas

by | Oct 27, 2011 | Journal

Seth Godin Thought for The DayYour agenda -Most of the time, if you ask someone about their agenda, it turns out that it involves doing what’s on someone else’s agenda.I need to do this for my boss, this for my husband, that for the PTSA and this other...

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