by Dave Turner | Jan 10, 2021 | Industry News
Seth Godin Seth Godin is an entrepreneur, best-selling author, and speaker. His world-famous blog is on our must read list of internet check-in sites. So. it comes as no surprise when he offers up sage words of advice that might be helpful to experienced industry...
by Dave Turner | Nov 30, 2015 | Journal
Seth Godin What does branded look like? The vast majority of products that are sold are treated as generic by just about everyone except the naive producer, who believes he has a brand of value.A branded object or service has two components, one required, one...
by Dave Turner | Sep 24, 2015 | Journal
Seth Godin Industrializing, professionalizing, scaling…You could make it into a cookie cutter, a scalable, depersonalized, committee-approved ticket to endless growth.Or you could make it more real, more human and more personal.What is “it”?It is the...
by Dave Turner | Aug 24, 2015 | Journal
Sooner or later, the critics move on. Sooner or later, the ones who told you that this isn’t the way it’s done, the ones who found time to sneer, they will find someone else to hassle.Sooner or later, they stop pointing out how much hubris...
by Dave Turner | Apr 4, 2015 | Journal
Customer Service and Luxury…..Seth Godin:If your Chanel bag wears out, don’t expect the same response you might find if you have trouble with something from LL Bean or Lands End. Luxury brands have long assumed that if you can afford to buy it,...