The Chork: Cool Product – Even Cooler Branding

The Chork: Cool Product – Even Cooler Branding

by | Jan 29, 2012 | Journal

Early on, we wrote about The Chork, the combination chopsticks & fork utensil that seemed unique, fun….and well, just plain unusual. We’re not sure if this is the future of dining, but we especially like The Chork because it proved that A) design...
My Glass Studio: Tabletop. Fresh. Strong. Sexy.

My Glass Studio: Tabletop. Fresh. Strong. Sexy.

by | Oct 4, 2011 | Journal

A company that American restaurateurs and hoteliers are going to be hearing more from is My Glass Studio out of Greece. The design-driven folks are, first and foremost, going to get your attention with their elaborate attention to design detail in their glass plates...
The Chork Wins Awards for Brand Creativity

The Chork Wins Awards for Brand Creativity

by | Jun 19, 2011 | Journal

By now, you know we love The Chork for a variety of reasons. But evidently a lot of other people do, as well.Utah-based Red Olive, the creative agency that helped develop The Chork’s collateral materials, website, etc. just received a Gold Addy Award from the...
Positioning Your Brand – Maker’s Mark

Positioning Your Brand – Maker’s Mark

by | Jun 15, 2011 | Journal

When I think of brands that do an excellent job of positioning… one of the first that comes to mind is Maker’s Mark. Positioned as a premium bourbon…..they produce a great product, do an extraordinary job of reaching out to their consumers, and...
Illy Espresso – Art for The Table

Illy Espresso – Art for The Table

by | Jun 12, 2011 | Journal

Matteo Thun drawing of an Illy Cup and Saucer For years, the creative folks at Illy Espresso have been using the simple cup and saucer as a canvas for creative design. Recently, they turned to the lonely coffee can and added it as a canvas, as well. Illy’s...

Pin It on Pinterest