The Chork: Cool Product – Even Cooler Branding
Early on, we wrote about The Chork, the combination chopsticks & fork utensil that seemed unique, fun….and well, just plain unusual. We’re not sure if this is the future of dining, but we especially like The Chork because it proved that A) design...
Branding: Simple Is Often Genius
Branding can also be quite simple….such as this disposible espresso cup from Melbourne’s Coin Laundry cafe. Simple, inexpensive…not complicated…..and reinforcing of the experience. Gee, pretty much what brand positioning is all about. (by...
Brand Positioning: Done Illy Style
Ok. One more time…..brand positioning. Done the Illy way. Restaurateurs. Tabletop Suppliers.Pay Attention. (its only 58 seconds long) Illy. Great Coffee.Better brand stewards.Incredibly. Well. Done.
Branding: Brand Positioning Is Dynamic, Always Changing; Reinforcement Is Continual
Back in mid-August, we wrote about the candidates for President of The United States and their various brand positions. Think it goes without saying that there has been a few changes……But, it makes the point…..brand positioning is a very fluid,...New SUGGESTIONS from RAK Porcelain
RAK Porcelain's New "Suggestions"
It’s not just about shapes. Designed by award-winning designer Gemma Bernal.
Click here to learn more about RAK Porcelain's New "SUGGESTIONS"
10 Strawberry Street Hospitality
10 Strawberry Street Hospitality Division Simple. Elegant. Affordable.
SEAT YOURSELF Podcast
News and commentary from the world of hospitality tabletop.