“A distinct restaurant brand is the sum of what a business does. It’s the concept, the menu and the small details that help a brand standout. Smart operators take advantage elements like tabletop choices have tremendous impact in this experience and the ultimate brand that sticks in your guest’s minds.” – Karen Post/Restaurant Branding Roadmap
At TabletopJournal, we continue to say that tabletop is one of the easiest ways for you to differentiate your restaurant guests’ dining experience and its great when the experts at restaurant branding agree!
The company is led by two top branding experts Karen Post and Jocelyn Ring. Their stated goal is to help you be “the restaurant of choice” with loyal customers who love your place, come often, and are proud to be your ambassadors.
Now, these branding experts offer a new way to create or revitalize a restaurant’s brand. Restaurant Branding Roadmap (RBR), an educational and support platform, will open its first class of the RBR Academy offering the restaurateur, bar, and hospitality market a digital e-learning course focused on hospitality brand building.
This 8-module, online course is specific to restaurants and the foodservice industry. The course will help students master how to develop a distinct brand resulting in top of mind visibility, attraction and retention of customers, and increased revenues. The curriculum addresses everything an operator needs to design and implement a strong brand, from research, to brand naming, to graphic brand identity, to delivery of a memorable, five sensory customer experiences.
Here’s a link for more information and an invitation to their free webinar:
HOW TO STAND OUT
IN A CROWDED RESTAURANT MARKET
https://restaurantbrandingroadmap.leadpages.co/webinar-2-dave/
The RBR Academy was conceived and developed by two veteran branding experts, Karen Post and Jocelyn Ring. Together, they have a combined 45 years of experience in the branding industry. They know branding and are passionate about the hospitality and restaurant industry. “Helping restaurant entrepreneurs and other foodservice professionals turn their dreams into reality is the reason RBR Academy was created,” says partner, Karen Post. “Today, to successfully compete in the noisy restaurant marketplace, operators need more than good food and friendly service staff; they need a brand that stands out and sticks in the minds of consumers.”
RBR Academy is the result of five years of research and development including visiting top restaurants from around the world and interviewing hundreds of successful hospitality operators. “This course is a new alternative for restaurants that need branding help but have limited resources and time,” explained co-founder Jocelyn Ring. “It’s not a consulting or training program. RBR Academy is a restaurant-specific interactive branding course that offers digital content, videos, exercises, templates and a community in a convenient, cost-effective online forum. It teaches students a framework that they can use over and over again as their brands and business evolve.”
Tuition for the RBR Academy ranges from available $297 for self-serve edition or $497 for a premium package with personal coaching and group sessions. Annual scholarship will also be granted in partnership with various restaurant industry trade associations. All students have access to a private Facebook group for updates, discussion, and questions, as well as audio and script downloads, and discounts on other RBR products and services.
RBR is an online educational platform where restaurateurs come to learn about building a strong and distinct brand. Founded by two veteran branding professionals, Karen Post and Jocelyn Ring, they bring over forty years of experience and expertise to help restaurateurs succeed.
