RAK Porcelain: On A Mission of Leadership Through Innovation, Design, and Quality

One of the more amazing stories in hospitality tabletop continues to be the expanding presence of RAK Porcelain. Coming on the heels of the Host Milano Show where close to 75% of what RAK Porcelain showed in their booth in Milan was new….they introduced even more new products at the just concluded Ambiente Show in Frankfurt.

In Milan this past October, the focus at RAK Porcelain was on new cutlery, their colorful NEOFUSION dinnerware (6 colors, 30+ items each color) and their new ACCESS dinnerware collection. In Frankfurt last week, we saw even more new dinnerware and buffetware ranges in the forms of MOON, ZAMMA, EVOLUTION, VINTAGE, LEA, and CHEF’s FUSION (colorful ceramic cookware with 4 colors and over 25 items for each color).

Additionally, there were multiple concept designs, many inspired by Mother Nature herself.

So, in the period of approximately six months, RAK Porcelain has introduced a minimum of 8 totally new, full collections of dinnerware/buffetware and entered a new category – cutlery – with 8,  totally original, designs of high-quality, 18-10 stainless steel, flatware. Impressive indeed.

In fact, the RAK Porcelain general catalog is now over 400 pages (!) and just their new item brochure for Ambiente was 68 pages in length!

What makes this even more extraordinary is the fact that, only last year, RAK Porcelain celebrated its 10^th anniversary as a company. To enter into a segment of our industry that wasn’t necessarily looking for another supplier only makes the achievements of RAK Porcelain that much more impressive.

In January, RAK Porcelain established its own USA subsidiary to further address the needs of the North American hospitality marketplace. This is a company that is clearly on the move from is home base in Ras Al Khaimah in the U.A.E. You can view our in-studio Q&A with RAK Porcelain USA President Gene Williamson here:

When asked recently about what we might expect in the future for his company, Mr. Claude Peiffer, RAK Porcelain’s Managing Director for Europe, told a UK publication “Developing the brand with further innovative products like NEOFUSION, ahead of the industry and by doing so, become the number one supplier to the industry worldwide.”

Finally, RAK Porcelain has launched its own impressive new magazine – PERSPECTIVES – with the first two issues already in circulation and with more to come.

PERSPECTIVES is an approximately 100 page, high-end publication features chefs, designers, and restaurateurs ….many of whom RAK Porcelain already counts among its wide range of global customers.

From our vantage point, it looks like that mission towards becoming the global industry leader is well underway. So, if you’re planning on attending the NRA Show in Chicago in May, you’ll want to put the RAK Porcelain on your list of “must see” exhibitors.

For more information on RAK Porcelain and its many new products, go here:

RAK Porcelain: On A Mission of Leadership Through Innovation, Design, and Quality