GOLDPLAST: Italian Disposable Company Differentiates Through Transparency

There’s a lot of ways to differentiate in tabletop – even in disposable tabletop products. And Italy’s Gold Plast understands differentiation fully. Whether it’s through product quality, colors, price, range, etc., there’s a number of ways to play your cards when it comes to talking about your products… and there’s not necessarily a true right or wrong way to do it. Goldplast, however, plays their cards a quite a bit differently.

Goldplast wears their company on their sleeve. Meaning they aren’t trying to hide who they are. One quick browse through their website and you realize they have a story to tell and their not afraid of sharing it. Tons of information from growth strategies to ethics guides to company history, it’s hard not to feel like the Italian disposables company isn’t an old friend who you know everything about.

Starting out in the 70’s making plastic accessories for high end luggage, it wasn’t until the 90’s that Goldplast decided they’d take a stab at putting their own spin on the plastic cup. The rest, as they say, is history.

When it comes to products Goldplast comes correct with a seemingly limitless variety of shapes, colors and sizes which reflects their attention to the demands of the hospitality industry. Their ambition to meet the highest levels of food safety standards, ensuring premium customer service, as well as their flexibility in this customization department reinforces this.

Goldplast separates their disposable products into six categories: tableware, finger foods, tailor-made, cocktails and spirits, drink safe, and cutlery.

To focus in on one, Finger Food items from Gold Plast offer solutions that deliver on visual impact while still being designed for high level professional catering. Some of the products that stick out are their WILD & FREE collection. Most of the pieces take on shapes of a flowers, also adopting their namesakes as well. Names like PETUNIA and WATER LILLY. They come in standard colors like black, white, and a transparent variant. They also have a PIATTI ROCK collection which really nails some of the textured trends we’ve seen in ceramics lately.However through their tailor-made services you can hone in on special colors should you want them.

All of Goldplast’s materials use 100% recyclable raw materials doubling down on their commitment to safety and sustainability in an ever growing “green” market.

This all of course falls in line with Goldplast’s culture of growth and accessibility. Goldplast has been constantly developing and over the years it’s established itself on a global scale as an example of what “Made in Italy” excellence should be like. This idea of growth is, again, laid out for all to see in a long term growth strategy they call Route 2022.

Admittedly it’s an ambitious goal, but given Goldplast’s dedication, based on specifics laid out in their Route 2022 strategy, you get a pretty clear picture that they’re definitely hitting the benchmarks they set up for themselves.

Their breadth of collections allows them to provide solutions for every style with functionality. And if not, they also have their tailor made program to help clients get exactly what they want.

Perhaps more transparent than their drinkware, Goldplast’s effort to inform people on who exactly they are and the processes behind their company before even touching on product lines is an example of differentiation that’s a commodity to come by. Gold Plast understands that its not only about the products. Potential customers want to know the values of the suppliers and, with Gold Plast’s transparency, its there for all to see.

We look forward to seeing what new products they have in store this year and of course we’ll keep you updated every step of the way!

For more information on Goldplast click here.

-HA