An interesting company that we always try to make a visit to when attending the Ambiente trade fair is Zwiesel Glas. This is a Bavarian company that produces extraordinary glassware of all types and has been doing so for the past 140+ years.
And, at Zwiesel, for them…it has never just been about glass, but it has always the possibilities inherent in glass. The goal at Zwiesel to create unique products at the highest level of manufacturing skill and craftsmanship that offer extraordinary experiences of enjoyment and community.
Their goal is to produce products that lend a special touch to every table setting and to be a part of refined taste throughout the world.
At this year’s Ambiente, the company announced a new branding effort to making Zwiesel Glas the umbrella brand for their brands Zwiesel 1872 and Schott Zwiesel, using the musical note to designate the new look and positioning. After all, according to the company….the sound of toasting with a ZWIESEL GLAS is the unmistakable sound of true hospitality.
We caught up with Zwiesel Glas Area Manager Florian Welsch to get his take on the new strategy and branding…..and here’s what Florian had to say:
The new branding effort under the musical note identifier of course has a “Z” to accompany the note. The shape of the note is meant to symbolize the enjoyment and harmony of social interaction. The note celebrates the hospitality and appreciation that guests and hosts express to each other. And, of course, the Z in the logo stands for Zwiesel.
Zwiesel Glas’ new VERVINO was one of our favorites from Ambiente 2020
But, the news from Zwiesel isn’t all about branding. As usual they have lots of new products to talk about and one that we liked very much is their new Vervino wine glass collection. With its thin-walled bowl, refined stem and wide bottom plate, Vervino is the high-quality machine-made series that appears to be virtually handmade.
Vervino was developed with experienced sommeliers to insure the collection offered maximum sensory enjoyment…..making sure that the glasses bring out all the bouquet of different grape varieties – for maximum enjoyment and unparalleled hospitality.
The manufacturing expertise and high-quality glassware produced by this Bavarian-based global leader has been recognized for decades as being some of the best glassware made anywhere. The ranges of glassware from Zwiesel Glas run from cabernets to craft cocktails, with designs spanning the spectrum from classic to contemporary.
With Zwiesel Glas, there’s a musical note for everyone in the hospitality industry -from Michelin-starred restaurants to high volume banqueting and catering.
To learn more about Zwiesel Glas, its new branding or its various collections, visit: https://unternehmen.zwiesel-kristallglas.com/en/cms/brands/schott-zwiesel.html
And, of course, in North America, the collections of Zwiesel Glas are available to the hospitality trade through its partner company Fortessa.
For more information on Fortessa, visit: https://www.ftsonline.com/
