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photo: WSJ.com

While the coffee category is expected to stay hot through 2022, there’s lots of change happening underneath the surface. Today’s WSJ.com has great article on what’s happening and why. Here’s the link:

https://www.wsj.com/articles/lavazza-and-illy-say-basta-as-global-coffee-wars-come-to-italy-1539432052?mod=searchresults&page=1&pos=1

But here’s the question for you cup and saucer suppliers…. are you ready to take advantage of this category growth with innovation and great new products? Perhaps its time to up your coffee and espresso game.

We look forward to seeing your best.

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