Seems like restaurant dinnerware companies keep upping the ante in the game of who’s got the best white dinnerware. The latest entrant is Wedgwood Hotelware’s Ethereal. Graceful lines, reminding us of nature’s own beauty are embossed in a bone china material that would garner positive comments at your family’s dining room table. Only Ethereal is for restaurant tables, not the home.
With some really terrific items for foodservice (our favorite might be the 20+ inch Leaf tray) , Ethereal is another step in the domestication of high end restaurant dinnerware. With lines continuing to be blurred between retail products and foodservice products, Ethereal offers beauty in an undecorated dinnerware. Leafy serving pieces and a unique cup handle will give operators attributes to debate, but one thing there can be no debate over is Wedgwood’s commitment to design and functionality in this new foodservice bone china offering. Both are part of Ethereal’s dinnerware DNA. With Oneida’s strength of distribution and marketing, our guess is that the leaves of Ethereal will be spreading out across the land very soon. Now….if we can only get some of that DNA into flatware….hmmm.
