Vodka vs. Whisky (Volume growth)
Year 2012 2013 2014 2015
Vodka…………………………5.2% 0.8% 0.7% 1.4%
American Whisky………6.6% 7.4% 5.3% 5.6%
“Two-fifths (40 percent) of consumers report ordering American whiskey in restaurants and bars at least once a month, and slightly more than one third (35 percent) order flavored whiskey,” says Donna Hood Crecca, senior director at Technomic. “About one-third also report ordering Scotch, Canadian or Irish whiskey frequently. American whiskey is also the top choice for shot or straight sipping at the bar. The whiskey craze has morphed into a strong trend that’s unlikely to falter any time soon.”
