Villeroy & Boch Announces Exclusive Distributor Partnership with Ariane Fine Porcelain in North America

Villeroy & Boch settled a new partnership with Ariane Fine Porcelain as the exclusive distributor of Ariane Fine Porcelain to the Foodservice markets in the United States, Canada and the Caribbean. 

Present, when festively signing the cooperation agreement at the Headquarter of Villeroy & Boch in Mettlach, Germany, were Nicolas Luc Villeroy, CEO of the Tableware Division at Villeroy & Boch and Dr. Khater Massaad, Head of the Star Industrial Holding, which includes Ariane Fine Porcelain. 

Through this agreement Villeroy & Boch expands its portfolio of products that are geared towards the casual dining segment in the hotel and restaurant industry for the North American market.

Nicolas Luc Villeroy (left) and Dr. Khater Massaad (right)