If you come to next week’s NRA Show in Chicago looking for Tuxton China, you may have a little trouble finding them. You may even walk right by them as they will be sporting a brand new look….with a new booth….new products….new people….and an incredible new catalog to help you remember what the new Tuxton is all about when you get back home. Talk about brand evolution!
Tuxton now offers several types of products – their AlumaTux high-alumina dinnerware, their Dinnerware Collection of flint-body and porcelain dinnerware shapes, TuxCare, Tuxton’s complete line of dinnerware products for the healthcare markets, and DuraTux, a wide ranging line of tabletop accessories and ovenware. AlumaTux, Tuxton China’s new lightweight, durable body, was launched last year with two shapes – Modena and San Marino. Since the launch, Tuxton has added to the already complete range to include such specialty items as compartmental serving trays and accompanying stackable ramekins, making AlumaTux ideal for fine dining, hotels, cruise lines and country clubs. Operators looking to save money and in need of a more durable and upscale product would be wise to consider Tuxton’s AlumaTux. But, not to worry, the traditional Dinnerware Collection shapes that have made Tuxton China a standard in great value dinnerware remain – only now with even more shapes, items, and colors. Introduced at the Chicago show will be Tuxton’s newest traditional shape – VENICE – a coupe shape dinnerware range that will initially be introduced in an off-white, eggshell color body. The new VENICE body color will make it a perfect match for mixing with Tuxton’s existing Reno and Nevada shapes, giving operators maximum flexibility. Later this year, VENICE will also be available in a porcelain white body color, as well. Of, course, Tuxton’s ever popular Concentrix (7 colors!), their multiple embossed shapes, and their Mid-Rim designs all remain. Chain favorite designs like Green Bay, Bahamas, and Emerald continue to also remain as cornerstones of the Tuxton China Dinnerware Collection lineup. TuxCare, Tuxton’s healthcare dinnerware range is perfect whether you operate a nursing home, assisted living facility, hospital or full care facility. TuxCare plates are designed to combine with insulated domes, bases and other innovative food delivery systems for extended heat retention.
In addition, Tuxton China’s TuxCare range of colors support the Boston University study that found that Alzheimer and advanced Dementia patients increased their food intake by 25% and their liquid intake by 75% with the use of bright colored tableware. DuraTux, Tuxton’s line of ceramic tabletop accessories and ovenware, offers one of the widest selection of those items in the industry. All of Tuxton’s DuraTux products are designed to handle the demands of any fast-paced restaurant environment without breaking your budget. And, like their dinnerware products, all of Tuxton’s ovenware items are fully-vitrified, microwave-safe, oven-proof and dishwasher-friendly.
We think you’re going to even like the way Tuxton’s new catalog sorts their shapes by items. So…if you’re looking for pasta bowls….there’s a section on just pasta bowls…..if you’re looking for square plates, there’s a section of – just square plates! Tuxton arranges their new catalog the same way you buy your dinnerware….making it easier for you to find what you’re looking for!
You can see the entire range of Tuxton China’s dinnerware and servingware products by going here:
http://www.tuxton.com/
Or….you can stop by their Booth # 818 at the NRA Show in Chicago. But, be careful – you just might not recognize the new-look Tuxton.
