They Aren’t Bob, They’re W3 Sales

W3 Sales, a Texas-based manufacturer’s rep, has just released a new video that introduces us to Nancy Ridlen and Emily Tumis, the principals of the company. Considering we first found them on our radar with the debut of their first video titled “Meet Bob,” now feels like the perfect time to talk about this new, high-energy rep group.

To paraphrase “Meet Bob,” Bob is a surrogate for what feels like the current climate of being a traditional manufacturer’s rep in the food service industry. Bob is ambitious, but ultimately over worked thus falling into a rhythm of complacency. While reps should be seeking new trends, finding ways to better to serve clients, and communicating consistently with accounts, Bob often finds himself stuck in traffic dropping off catalogs, samples, and doing general administrative work. By the end of the day all Bob wants to do is go home and rest. He’s got no energy to get in touch with his creative side and has no time to risk on innovation.

W3 is not Bob.

Emily (right) and Nancy (left) position themselves and their sales team as “Hunters” with a passionate hunger to grow. This Texas rep reveals their passion through a slew of innovative and forward-thinking programs.

Their TAG program stands out as it embraces social media as a platform to celebrate their brands while also attracting youthful talent to assist with the W3 mission in the world of Food Service and Hospitality. Something Bob definitely doesn’t have the time or energy for.

However through utilizing social media, TAG also works as a great resource to gather information on what end users are interested in.

W3 also embraces efficiency by implementing what they call their “Feet On The Street” program. Under the program four year college students in the field are trained to meet the every day needs of operators. Whether it be dropping off samples, catalogs, or even following up on orders, these often times simple tasks can eat up a lot of time.

The idea here is that “Feet On The Street” allows the W3 principals to focus on identifying cutting edge trends, to be at the center of the conversation between manufacturers, distributors, and end users, and of course to find new operators. They’re able to do all this while still maintaining a consistent and engaging presence with already existing clients that require less attention.

And perhaps most importantly, they’re grooming the next generation of hospitality and food service professionals. Case in point – an intern from the program, Alaina Belluomo, was recently offered a full time position as a territorial sales rep in Oklahoma for W3.

The ladies at W3 certainly have a their sights set ahead of the curve. They’ve reinvested in their showroom, they’re constantly pushing themselves to be creative in the way they onboard new teammates, and they’re aggressively dipping into marketing and branding to make sure they reach everyone within their targeted customer base.

W3 stands for We Will Win.

With a passion for this industry the size of Texas and Oklahoma combined, who can disagree?

W3 Sales currently represents 13 brands including Tuxton, Pack N Wood, Duralex, Rosseto, Luigi Bormioli, Cheforward, Mogogo, and BauscherHepp.

For more information on W3 and the brands they represent click here.

-HA