Branding: Be Authentic

Branding: Be Authentic

In today’s overheated world of 24-7 marketing hype, buyers of all types are seeking AUTHENTICITY in making their choices. You don’t have to look further than the success of sites like YELP, Trip Advisor, or the review sections of Amazon to realize that we...
Social Media.    Learn it. Use it. Love it.

Social Media.    Learn it. Use it. Love it.

One of the most frequent topics of discussion these days is social media. No, not just in techno-geek online sites, but also in our world of hospitality tabletop. Which…I guess, is the good news. At least the discussion is beginning.As a publication that...
Seth Godin: Hierarchy of B2B Needs

Seth Godin: Hierarchy of B2B Needs

Another good dose of “not always common” sense from Seth Godin: A hierarchy of business to business needsIf you’re selling a product (hmmm…..like, tabletop, for instance) or service to a business–to a non-owner–consider this...

Pin It on Pinterest