by Dave Turner | Sep 3, 2013 | Journal
Did you know…..In our new world of social media…..that B2B customers -like those buying tabletop in the hospitality industry – say that 60% of their buying decision is DONE by the time they contact their sales representative?How’s...
by Dave Turner | Jul 23, 2013 | Journal
Recently, Claude Peiffer, RAK Porcelain – Europe’s Managing Director was interviewed by Luxembourg business publication www.paperjam.lu. RAK Porcelain is a division of RAK Ceramics, the world’s largest ceramic manufacturer. Here is a translated...
by Dave Turner | Jul 14, 2013 | Journal
In today’s overheated world of 24-7 marketing hype, buyers of all types are seeking AUTHENTICITY in making their choices. You don’t have to look further than the success of sites like YELP, Trip Advisor, or the review sections of Amazon to realize that we...
by Dave Turner | Jul 12, 2013 | Journal
One of the most frequent topics of discussion these days is social media. No, not just in techno-geek online sites, but also in our world of hospitality tabletop. Which…I guess, is the good news. At least the discussion is beginning.As a publication that...
by Dave Turner | May 29, 2012 | Journal
Another good dose of “not always common” sense from Seth Godin: A hierarchy of business to business needsIf you’re selling a product (hmmm…..like, tabletop, for instance) or service to a business–to a non-owner–consider this...