STUDIO WILLIAM IS A BRITISH flatware COMPANY LED BY INDUSTRIAL DESIGNER WILLIAM WELCH FCSD MA(RCA). THEY DESIGN BEAUTIFUL flatware FORMS THAT ENHANCE THE EXPERIENCE OF RESTAURANT DINING. “We take pride in creating forms that stimulate every sense. We research the experience of dining, we take time to understand perceptions, and we study human responses to our designs. We don’t simply design cutlery, we design sensory forms”
– William Welch, Studio William flatware
Not selling forks. Not knives. Not even spoons. They’re selling “sensory forms”. Nice. We like that.
Brand positioning, folks. Brand positioning.
