Tableware and buffet specialist Steelite International has launched a contemporary, new glaze as they continue to celebrate the ten year anniversary of their popular Craft range.
The new and exciting Craft Apple collection brings a bright, energetic, and fresh hue which adds a distinctly contemporary tone to the growing Craft offer.
Andrew Klimecki, VP Design, Steelite International, said says “The growth of interest in vegan, plant-based and health-conscious menus provided an opportunity to showcase these menus differently. The Apple colorway promotes the feeling of wholesome wellbeing, amplifying the perceived beneficial effects of healthy eating. The overall impression is one of warmth and familiarity with the zing of Spring”.
Craft Apple coordinates beautifully with many of the existing Craft colors, particularly Craft Raspberry, which offers a natural and exciting counterpoint.
In 2020, Steelite marked Craft’s 10-year milestone with the launch of Craft Raspberry and acelebratory insight report called, The tableware that changed the hospitality industry. The brochure looked back at the history and importance of the Craft movement within the hospitality industry, including an exclusive interview with Andrew Klimecki, VP Design at Steelite, and comments from Dave Turner, Chief Evangelist/Editor, Tabletop Journal. The report also highlights an operator’s experience about their transition to Craft during their brand transformation of 400+ sites.
Andrew said, “With Craft, Steelite demonstrated to the industry that a range doesn’t have to be white to show that the food is serious. Craft showed that plating food on the right colors and textures can enhance what the chef is trying to achieve.”
Craft is now available in ten different colors, allowing chefs to create stand-out tabletop presentations that work beautifully in many environments and worldwide.
The Craft Apple range includes plates, bowls, and beverage items.
Craft Apple Teaser Video: https://vimeo.com/528771853
To download/receive a copy of The tableware that changed the hospitality industry insight report and find out more about Craft Raspberry visit: https://us.steelite.com/literature
