ISLANDS, the new buffet collection from Germany’s
SCHÖNWALD was recently awarded the coveted
Red Dot Award for design. The new Noble China buffet ensemble is an exceptional, organic design for exclusive and creative buffet presentations; the design concept of the new collection ISLANDS convinced the judging panel of its inspirational quality. In light of this, the Noble China ensemble from
SCHÖNWALD received the
Red Dot Award in the ‘Product Design 2017’ category. The Red Dot is the biggest and most renowned design competition in the world. With over 5,000 submissions from around 60 nations, renowned design and communication experts award prizes for the best creative achievements every year.
The collection ISLANDS is comprised of 11 pieces in the fine, soft shade Bone White. Just like ALLURE, the first
SCHÖNWALD collection in Noble China, ISLANDS captivates at a glance with its delicate body and unique resilience. The ISLANDS collection is ideally complemented by buffet products from the new table trend program PLAYGROUND. ISLANDS bears witness to the trend towards greater authenticity and a return to traditional arts and crafts. In the world of hospitality, fresh, seasonal dishes are more popular to prepare than ever before. There is also a desire for new, innovative forms of presentation. With this new, practically-oriented design concept,
SCHÖNWALD provides culinary artists with opportunities to quickly and conveniently switch, change and compose product groups in unique and wonderfully intuitive arrangements. The collection, made in Germany, also sits happily on the dinner table. In line with the “family style” dining trend, it celebrates eating together and perfectly showcases the center of the table, where dishes are served and shared with everyone.
‘We’re very pleased about the Red Dot Award for our new Noble China buffet collection,’ says
Matthias Schöffel, marketing manager at SCHÖNWALD. ‘The award proves that we are on the right track with our commitment to creating new collections for professional users that are characterized and made popular by their high-quality designs and materials.’
ISLANDS was already impressing visitors at the spring trade fairs Ambiente and Internorga. ‘ISLANDS is a clear and conscious step away from learned, geometric arrangements and leads to a new emotionalization of the way in which dishes are presented. The collection was one of the highlights of our trade fair stands. There is great interest from trade visitors’, says Matthias Schöffel.
For more information on Schonwald, visit http://www.schoenwald.com/ or find them at the NRA Show in the South Hall, Booth #3101.
