Technomic found that 66% of consumers purchase prepared foods from retail at least three times a month, compared to 55% in 2017. Technomic’s 2019 Retail Foodservice Consumer Trend Report takes a look at what’s driving this growth, including recent retailer investments in foodservice menu variety and quality.
“Regularly scheduled grocery trips drive many prepared foods purchases as consumers appreciate being able to take care of grocery shopping while also having access to a freshly prepared meal or snack,” explains Bret Yonke, manager of consumer insights at Technomic. “Moving forward, full-service restaurant and food hall experiences will begin to roll out more frequently which is likely to encourage consumers to consider retail foodservice for a wider variety of occasions.”
Key takeaways from the report include:
- 73% of prepared foods purchases are taken to go
- 71% of grocery delivery users say they would add a prepared-foods meal to their grocery delivery orders at least occasionally
- 47% of consumers eat their prepared foods immediately after purchase (as opposed to waiting an hour, a day, etc.)
Exploring direct responses from over 1,400 consumers, as well as current and future menu trends, the comprehensive 2019 Retail Foodservice Consumer Trend Report helps retail foodservice operators and suppliers keep abreast of consumers’ evolving behavior, attitudes and preferences toward retail foodservice and to identify opportunity areas.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit technomic.com
