RAK Porcelain Launches PERSPECTIVES Magazine to Entertain and Inform Its Global Audience 

Global dinnerware key actor RAK Porcelain launches “PERSPECTIVES – The International Magazine of Taste and Esthetics” an annual publication that profiles designers, highlights current global culinary trends, and showcases chefs and hotels throughout the wide world of RAK Porcelain.

“Ten years ago, RAK Porcelain embarked upon its journey. Today, I am proud to announce that we have succeeded in our challenge – our brand is now firmly established in the domain of tableware,” says Abdallah Massaad, CEO of RAK Porcelain. “Now, we have published the first edition of our international magazine PERSPECTIVES to highlight a few of those who have helped us on our journey to date. The emergence of this project coincides with our anniversary and strengthens our relationship with our audience around the globe.”

The seventy-four page project has been developed under the direction of RAK Porcelain Europe’s Marketing Manager Bertrand Lecante. According to Bertrand, PERSPECTIVES is being distributed initially to customers and agents for the company throughout the world and does not currently carry any advertisements. 

PERSPECTIVES – The International Magazine of Taste and Esthetics from RAK Porcelain “Our intention is to give an ‘inside look’ at many of the talents that have supported us to achieve such strong success in an industry that has remained essentially static for many years,” says Lecante. “The rapid rise of the RAK Porcelain brand within the hospitality tabletop industry is unprecedented. Our goal now is that our new PERSPECTIVES magazine will better help industry decision makers of what is possible within the hospitality tabletop industry.” 

In its debut issue, PERSPECTIVES profiles chefs such as France’s Marc Meurin, who has earned two Michelin stars at Louvre-Lens Museum restaurant, designers such as Catalonia-based dinnerware designer Gemma Bernal (www.GemmaBernal.com) , and top restaurants like the Les Haras Brewery in Strasburg. On-trend culinary topics such as the mixing of global cultures and the growing use edible flowers also receive special attention in PERSPECTIVES’ inaugural edition.

Contact your local RAK Porcelain representative to get your copy on PERSPECTIVES.