According to the press release:
“Bauscher USA, Inc. and WMF Americas, Inc. have agreed to a sales and marketing cooperation for the USA, starting May 1, 2012. The alliance will focus on hotel, casino, restaurant, private club, and healthcare clients. During the remainder of 2012, all aspects of sales, marketing, and customer service will be harmonized to ensure a high level customer experience. Programs with key accounts and dealers will be streamlined.
The four brands are an ideal match through their category expertise and German roots. They have a long history of cooperation in the global market. This natural union will allow a comprehensive tabletop solution to be promoted by a joined sales force.”
More to come……stay tuned.
