More and more….it comes down to the overall experience when today’s restaurant guest dines out.
We continue to talk about the guest dining experience…it’s importance ….and the role that tabletop plays in that experience. So, when we read one of the answers to a Q&A question on restaurant trends from the National Restaurant Association speaking on the guest experience, we definitely take notice. Here’s the question and the answer from guru NRA Director of Research Communications Annika Stensson:
Q: What are you seeing on the consumer trends side?
AS: A typical restaurant guest today is very different than 20 years ago. Now that dining out is an everyday activity, consumers are much more experienced when it comes to food and restaurants. And they’re much more engaged in their dining decisions. They look for an experience at each restaurant visit, and they use a more complex decision matrix based on wider lifestyle choices to make menu selections.
You can read the entire article on trends by going here:
