In Mexico, Airbnb is preferred over hotels by 56% of millennials, more Airbnb guests are satisfied by their lodging experience (81% compared to 74% for hotels) and more of them are likely to recommend Airbnb to family and friends (63% vs. 47% for hotels). These results are from a recent study conducted by Americas Market Intelligence (AMI) that explored the attitudes of travelers in Mexico towards both hotels and Airbnb.
“Airbnb has grown rapidly in Mexico in recent years, with listings expanding by 53% in 2018,” says Ricardo Alvarez, director of the Consumer Services/Ecommerce Practice for AMI. “Since it’s clearly having a disruptive effect on the hotel industry and we study disruption in Latin America, we wanted to examine how Mexican travelers feel about both Airbnb and hotels to understand the disruption drivers,” explains Alvarez.
To learn more about how AirBnB is being disrupting in Mexico, here’s more of the story: https://americasmi.com/study-of-disruption-of-hotel-industry-in-mexico-by-airbnb/
