Lucaris Crystal Launches At Mumbai’s Indigo with Swarovski Crystal Charms

When Lucaris Crystal, the Thai manufacturer of upscale wine glasses, launched in Mumbai recently, Indian wine writer Subhash Arora was there to cover the event. In entering the fashion concious Indian market, Lucaris employed the creative brand positioning strategies of combining with Swarovski Crystal Charms as enticement to purchase …. and launching at top Mumbai restaurant, Indigo, whose chef/owner Rahul Akerar has become synonomous with hospitality excellence in today’s India.

Lucaris is the higher-end glass producing division of the 33-year old Ocean Glass Company of Thailand which has captured a big chunk of the Indian wine glass market share because of the proper shape – designed on the lines of Riedel, but at affordable prices. According to Arora, Ocean/Lucaris has been successful in the India hospitality market by offering price competitive alternatives with similar quality to upper-end luxury brands.

You can read Subhash Arora’s  entire article by going here: http://www.indianwineacademy.com/item_6_523.aspx

In America, Merchandise Connection International is the exclusive importer for Lucaris. To learn more about Lucaris Crystal, go here:
http://www.lucariscrystal.com/