Champagne producer Laurent-Perrier is set to open its next champagne lounge in Birmingham (U.K.) on December 1st. The skyline Champagne bar, which cost £150,000 to fit out, will join Marco Pierre White’s new restaurant on the 25th floor of The Cube building on Commercial Street. Marco’s Birmingham is already fully booked for dinner service for its opening two weeks. The 50-seater Laurent Perrier lounge is a joint venture with Sanguine Hospitality and will be positioned alongside the restaurant, and above the boutique Hotel Indigo Birmingham, the venue reflects the group’s bid to create an exclusive new aspect to Birmingham’s leisure scene.
Can a New York location be far behind?
TabletopJournal thinks this type of co-branding is consistent with the the idea of the hotel segment looking for ways to utilize f&b as a draw for increased revenue and for positioning of the overall hotel property. As your mother told you….you are judged by the company you keep. And Laurent-Perrier is pretty good company to be keeping.
To read more, go here:
http://www.eatoutmagazine.co.uk/online_article/Birmingham_s-first-Laurent-Perrier-Champagne-Bar-opening/14934
