In branding, your mother was right…..you are judged by the company you keep.
With that in mind, famed Italian coffee maker Lavazza is keeping very good company these days in their recent video that features Massimo Bottura from the 3-star Michelin restaurant
Osteria Francescana located in Modena, Italy.
Just remember….your mother was right. Especially when it comes to branding. Lavazza….featuring Massimo Bottura. 
