IHG’s New AVID Midscale Hotel Brand Launches in OKC

With business travel increasing, more hotel chains are entering with mid-scale brands, the latest being IHG with their AVID brand, according to HotelManagement.com Oklahoma City seems to be the launching pad for these brands with both IHG and Hilton deciding to launch their mid-scale brands here. With smaller rooms, limited service, and lower costs of building, mid-scale hotels generally targeting cost-conscious travelers who are looking for a simpler hotel experience.

To learn more about IHG’s newest brand – AVID – check out the story in HotelManagement.net: https://www.hotelmanagement.net/development/ihg-to-open-first-its-avid-brand-oklahoma-city