HostMilano 2019 is over: a record edition with over 200 thousand visitors confirming the exhibition as the international hub of the hospitality sector
- A unique cognitive journey towards the hospitality of the future, witnessed by more than 200 thousand visitors (+8% on 2017), 40% of whom international
- Operators from 171 countries, with important delegations from the United States, Latin America and the Middle East, were able to experience innovation first-hand and explore smart and advanced functions thanks to demonstrations and tastings organised by the exhibitors
- Creativity filled every hall, with high-impact booths featuring design layouts that frequently represented paradigms of the hospitality of tomorrow.
- A unique opportunity for professional development, with 800 events including training sessions and competitions, ranging from seminars by leading experts to show-cooking by star chefs and leading Italian and international masters of pastry, gelato, pizza, coffee and mixology.
The 41st edition of HostMilano, the world’s leading hospitality event, organised by Fiera Milano, was a unique edition, welcoming professional operators from all over the world and attracting over 200,000 visitors. Growing numbers and 40% international attendance from 171 countries. As well as originating from European countries such as Spain, Germany, France, the United Kingdom and Switzerland, there were particularly large delegations from the USA, China, the Middle and Far East; there were also those who had travelled many thousands of kilometres to reach Milan, even from the Fiji Islands or Nicaragua.
A lively exchange between exhibitors and operators
Continuing the visit of the halls, which animated the entire exhibition district in a cosmopolitan environment characterised by a mixture of languages from five continents, visitors were able to experience innovation first-hand, exploring prototypes and products to discover their smarter, more advanced functions. The companies organised demonstrations and informed tasting lessons with experts who supplied targeted insights to support the efficiency of the technologies presented, developing an approach that was not only commercial but also cognitive. Business meetings with operators and hosted buyers, brought to Milan in part thanks to the collaboration of ITA-ICE from all over the world, particularly from the United States, Canada, Russia and the United Arab Emirates, grew considerably, with immense satisfaction coming from having met proposals that completely fulfilled their expectations, as they told us in their own words:
