Food and innovation, technology and service: a winning combination in a globalized world of flavors and ingredients, where eating well – according to the 2017 Coop report – has become an identity value, a new luxury and experience. And the out-of-home sector is the star of this new approach, gaining shares of the volume of domestic consumption (+1.1% in 2016).
The latest innovation regarding machinery, raw materials, semi-finished products, and services will be showcased at HostMilano, held at Fiera Milano, not to mention the indications about the future of the hospitality sector, the beating heart of Italian economy. Machines have become essential for pastry and pizza chefs, ice cream makers, chefs, and baristas, and they will be used in hundreds of cooking shows, demonstrations, challenges, and championships. A colorful experience, where the fragrance of bread and pizza fresh out of the oven or the aroma of the finest coffee will take visitors to Wonderland. A striking and educational event, where you can learn more about these products, discover new trends, and obtain useful information to upgrade your business and make it more profitable.
With less than one month to go to, HostMilano – International Hospitality Exhibition is already promising to further build on the success of the previous edition. As of today, 2,081 companies have already confirmed their attendance, including 1,255 Italian (60.3%) and 826 international firms (39.7%, +11% compared to the previous edition), representing 51 countries. These figures show a general growth of the event compared to 2015, which counted 2,010 companies.
“With a 3.5% increase compared to the same date in 2015, figures confirm Host’s leading position among international trade fairs and are very promising for this 40th edition,” said Simona Greco, Fiera Milano’s Art, Fashion, Hospitality & Travel Exhibitions Director. “Host is the perfect marketplace where Italian and international manufacturers can present their technological innovations and trends in the hospitality industry, also thanks to the Fiera Milano’s continuous scouting to select high-profile buyers. And this year, there will be over 1,500 of them from all five continents.”
The progressively international nature of HostMilano is demonstrated by new entries i.e., Egypt, New Zealand, South Africa, Ukraine, and Uganda, which will be taking to the stage for the first time, while Canada will be back after several years. Europe will be boasting the largest number of companies (71.4%), with Germany, Spain and France topping the list, followed closely by the USA, the United Kingdom, Switzerland, Portugal, Greece, the Netherlands, and Austria. As for the product categories represented by the companies, the Foodservice Equipment and Bread Pizza Pasta will be the most represented macro-sector equating to 43.7%. Coffee, Tea, Bars, Coffee and Vending Machines will be represented by 37.5% of companies, and Furniture and Tableware, by 18.8%.
As part of a strategy that has been extensively promoted the world over to reach a wider audience, the event taking place next October has also been devised to focus on this edition’s target areas – the USA, Canada and the Middle East – for which various activities have been organized to attract visitors also through agreements with respected North American and European associations.
Hosted buyers from all over have been selected thanks to the growing investment in profiling and the close collaboration with the ITA – Italian Trade Agency. Over 1,500 buyers from Europe (10%), the Mediterranean (6%), the Middle East (15%), North America (23%), Central and South America (8%), Russia (18%), South Africa (1%), Asia and Oceania (19%).
The five-day event is organized in the following three macro-areas: Professional Catering, with bread, pizza, and pasta; Coffee-Tea, with bars, coffee and vending machines, ice-creams and pastries; Furnishings and Tableware.
For the first time this year, visitors can enjoy a hands-on experience with the thousands of nuances of the word hybridization. For this reason, ice cream, pastries, and coffee – halls 10 and 14 – will be ideally and physically joined through the Experience Gallery. A bridge between the worlds of Ice Cream & Pastries and Coffee but also a path that will stimulate all five senses.
You still have time to register and attend the hospitality industry’s leading tradeshow, Host Milano. To find out more information, go here: http://host.fieramilano.it/en
If you’ve wondered what all the excitement is about, come and join TabletopJournal in Milan and find out for yourself!
