Exactly eleven months from the ribbon cutting, HostMilano is celebrating its 40th edition with the official kick-off toward Host 2017, to take place at fieramilano from Friday, October 20th to Tuesday, October 24th of next year.
This important milestone highlights how much of a key role the show has on the Equipment, Tabletop, Coffee and Food landscape, and its importance is backed up by the numbers: 1,286 companies have already confirmed, 42% of these come from abroad, from 47 countries, with still 11 months remaining.
But Host 2017 is not resting on its laurels. For the official launch, it has announced many initiatives meant to further increase the number of exhibitors as well as buyers, visitors and journalists.
There will be more than 1,500 hosted buyers, and, thanks to increased investment in targeting select buyers and greater collaboration with ITA – the Italian Trade Agency, there are to be many new names and an ever more complete technological mix.
Finally, when it comes to media, there is to be a dedicated campaign worth more than 2 million euros that is to also include visibility in the most important international publications, bringing more than 1,000 international journalists – including 100 correspondents that will visit Milan and Italy as well – to Host 2017.
Whether you are an exhibitor to the hospitality industry or a hospitality professional looking to find the industry’s latest innovations…. Host 2017 in Milan is one tradeshow you will not want to miss!
For more information on Host 2017, go here:
