Homer Laughlin: Up For The Challenge

A copy of the new Homer Laughlin – now HLC – catalog found its way into our hands and, I have to say….it’s pretty darn nice looking. The spiral bound, 70 page tome is a little different than some of the other new catalogs that we have profiled, but this new HLC catalog brings together the Homer Laughlin, Hall China, and Kenilworth brands.

The company has been challenged on all fronts in recent memory, but continues to be the American standard when it comes to foodservice dinnerware. The acquisition of the venerable Hall brand gave the Homer Laughlin terrific manufacturing capabilities for both the foodservice product line and for its retail Fiesta ware line. With its new found flexibility, HLC is now introducing new products such as Bosque (shown below) for foodservice.

The Kenilworth line is certainly one of the hidden gems in the American dinnerware battlefield. With incredible quality, innovative design and shapes, and solid pricing, it remains under appreciated. Perhaps with its updated placement in the new catalog….and HLC’s new website – www.hlcdinnerware.com – Kenilworth will begin to achieve some of the great potential it showed in its launch a few years back.

On these pages, we have said that it’s not enough to just have great products (HLC certainly has those), but you need the other pieces of the branding puzzle, as well – collateral materials being one of the keys. Well…..Homer Laughlin – now HLC – has a thoroughly modern and upgraded catalog, which showcases their brand trilogy very nicely.

So, if your question has been … is Homer Laughlin up to the challenge these days? The answer on these two key branding fronts is a clear and resounding “yes!”.

Well done.

To see the new HLC catalog and its new products, including the Homer Laughlin, Hall China, and Kenilworth products, go to:   www.hlcdinnerware.com