According to TheSpiritsBusiness.com, Technomic’s Adult Beverage Insights Group recently published a report showing that overall alcohol volumes decreased 1.3% in restaurants and bars in the US throughout 2013, compared to a 0.7% decline in the off-trade.
However, Technomic’s research director Eric Schmidt predicts there will be continued growth in whisky as well as craft beer and table wine in the on-trade in this year.
“These adult beverage categories, driven by unique and often food-friendly flavor profiles, are really relevant to today’s consumer,” he said. “In the hands of the right bartender and promoted properly, these products can deliver on both experience and value.”
“Although overall adult beverage volume will be challenged this year, we expect dollar growth from the on-going consumer shift to more expensive categories, such as high-end whiskey and craft beer.”
To read the entire article, go here:
http://www.thespiritsbusiness.com/2014/03/whisky-set-to-battle-us-on-tade-spirits-decline/
