So, if you’re considering exhibiting at a tradeshow this coming fall, now is the time to be re-doing graphics, updating your pre-show invite list, getting the new collateral materials printed, etc. to make sure that you are communicating the proper message to all who will visit your booth during the show. Too often, our day-to-day business activities make us put off these things until last minute and, inevitably, balls get dropped.
So, lay your proper groundwork and make your tradeshow “to-do” list (if you haven’t already) and begin checking things off one by one. Do this ….and you are well on your way to tradeshow success!
Good luck!
