Fortessa Uses You Tube To Get The Message Out

Fortessa has a series of videos on their own “Fortessa Channel” on YouTube to discuss everything from new products, how to care for their products, and even social responsibility. Interesting to see how some tabletop companies are embracing the new social media tools, while some prefer the tried and true, tactile selling approaches.

• https://www.facebook.com/Tabletop-Journal-146780348726936/
• https://twitter.com/TabletopjournalTwitter
• https://www.pinterest.com/tabletopjournal/
• https://www.linkedin.com/company/tabletop-journal/

To view the Fortessa Channel, click on this link:
http://www.youtube.com/user/FortessaInc?blend=13&ob=5

While some of these videos were posted a few months back, they don’t seem to be dated in any way. I’d be curious to learn how these videos are most often used. Salespeople showing customers? Retail customers? Foodservice customers?
And…..are they effective?

Maybe with such a wide array of products, this is a great way to insure the correct message gets out?