FOODESIGN a food service consulting firm out of Charlotte, NC has been put on the map after winning this years Foodservice Pioneering Concept Competition sponsored by HX: The Hotel Experience.
Their winning concept is unlike any other. FOODESIGN‘s “Refresh Eatery and Market” gives consumers a healthy alternative to the fast-food options usually found in food courts or public spaces. This concept also uses the latest technology thru iPad and mobile apps., making things even easier for those on the go.
“ReFresh is a concept that brings three ingredients to the design table: sustainability, technology and flexibility”, said Kris Morphis, Senior VP, FOODESIGN. The Foodservice Pioneering Competition supports innovation and celebrates ideas that are relevant in this industry today, and the ReFresh concept does just that.
What makes ReFresh stand out from others is the size of the target audience it reaches.“It’s not just the millennials that this concept reaches – it’s the business traveler and the corporate professional that frequent this foodservice space in high-traffic, under-utilized spaces. Technology is a critical part of their daily routine, and the ReFresh concept we created meets them where they are already engaging – on their mobile devices,” adds Erik Haviland, VP/Group Creative Director.
For more information on FOODESIGN and The Hotel Experience visit the website at http://thehotelexperience.us.
– Francesca DeCosmo
