Norway’s innovative porcelain dinnerware company Figgjo wanted to create something new and innovative – and something a little bit extreme. Yet Erik Lindberg, Figgjo’s Designer and Product Development Manager knew it had to remain functional and commercially viable.
“I was inspired by natural stones. Their geometry and simplicity appealed to me. My goal was to create a solid frame to hold food. But I also hoped to achieve the impression of a floating plate,” he explains.
Figgjo AURA has a cylindrical and soft look. When purchasing this design, customers will also receive two plates from the Front series.
Lindberg hopes that AURA’s creative design will enhance the dining experience.
Figgjo’s Lindberg has worked closely with several of Norway’s leading chefs, including the country’s Bocuse d’Or candidate Christian André Pettersen, as well as the national cooking teams in both Norway and Sweden. Their feedback helped to shape the design of Figgjo AURA.
“It was wonderful to work with experts within food and dining. It helped us to ensure that functionality was incorporated into the aesthetic. The plates need to be stackable, have a suitable weight, and still be suitable for restaurant and catering purposes,” Lindberg continues. He spent a year working on the design in order to achieve all of these goals.
For more information on new AURA from Figgjo or any of the company’s other wide range of porcelain collections for the hospitality industry, go here: https://www.figgjo.com/
