The brief was to provide hospitality tableware with a wide-rimmed, contemporary profile and the new ‘Precision’ range in Fine China from Dudson clearly fitted the bill. This new collection has been designed to showcase culinary creativity and features a stunning flat profile that allows food to be the focus.
However, the second part of the brief was more challenging, as it specified the creation of two signature pieces that clearly represent London. The design team at Dudson accepted the challenge, developing initial ideas into concepts using the latest CAD technology, before creating fired samples of the final two pieces. As the Olympic stadium is situated in east London and this is where the iconic London brick originated, it provided the inspiration for a ceramic box for the serving of petits fours in the shape of a London brick. The second piece is a flat rectangular plate with one upwardly curved edge, which features a channel in the curving shape of the river Thames across the middle – the ‘Thames Plate’.
“This was a really exciting project to be involved in, and gave us the chance to be a part of significant events like the Olympic Games,” says Danny Goodall, Design Director at Dudson. “The Sodexo brief gave us an opportunity to create innovative items which will now be used to showcase British design and manufacturing excellence to visitors from all over the world.” 
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