With leading global research firm NPD Group citing a differentiated dining experience as one of the major keys to restaurant success, the idea that #TabletopMatters is perhaps more relevant than ever.
In a recent study of the independent restaurant sector in America, the NPD Group attributes the decline in customer visits to fewer units, with those remaining units actually continuing to show growth. While NPD reports there are some dark clouds following the independent restaurant sector these days, there are still operators in that category who remain successful.
NPD Vice President David Portalain explains, “Even in this challenging environment there are many examples of major chains, micro-chains, and independents that are thriving because they have a differentiated experience, superior quality, and excellence in execution. These fundamentals are key to restaurant success at every segment of the industry and in any macro-economic environment.”
