Craft beer sales continue its rise, especially in the on-premise category. And, as craft and micro brews continue their momentum and grab market share from the major beer brands, restaurants hotels, and caterers who have concerns about using traditional glassware for serving their beers might want to consider some of the break-resistant beverageware from companies like Strahl, the global leader in break resistant beverageware.
According to Craftbeer.com, more than 2,800 breweries are responsible for the beer brands available in the U.S., with 99 percent fitting the Brewers Association’s small and independent craft brewer definition.
In 2013, craft brewers reached 7.8 percent volume of the total U.S. beer market. Additionally, craft dollar share of the total U.S. beer market reached 14.3 percent in 2013, as retail dollar value from craft brewers was estimated at $14.3 billion, up from $11.9 billion in 2012., which seems like a small amount considering millions of adults enjoy and support their local breweries.
With on-premise sales of craft beers growing 7.1% in 2013 and showing no signs of slowing down, make sure you’re serving it in the proper glass – one that works for both you and your craftbeer customer.
To learn more about Strahl and its line of break-resistant beerglasses, go here:
http://www.strahlbeverageware.com/select-region
