Latte art is all the rage at most renowned coffee shops nowadays: Instagram is full of coffee hashtags, baristas showing off their skills, and customers gushing over their beautiful beverages.. but why? There are several factors that tie in to the popularity of latte art and how it’s beneficial for a coffee shop, just as there are several aspects of a mug that affect the perfect pour.
For those in hospitality, it is not news that consumers are looking for unique experiences, from travel destinations to dining options. People are likely to support a business that creates a lasting impression through the service they provide. When you visit a coffee shop and order a latte, the perfectly poured work of art you receive is made specifically for you to admire and enjoy. Latte art provides customers with a delightful, unique experience.
As mentioned previously, coffee is a popular subject on social media. For a generation that loves to share their unique experiences on Instagram, Twitter and Facebook, presenting a drink that has a visual aesthetic makes it the center of attention. When a business provides a reason for consumers to post their product on social media, you in turn receive free marketing when your establishment is tagged and shared.
So how can one make latte art the best it can be? Unless you are a barista legend, there are things to look for in a mug to make pouring a beautiful design a little easier: the width, depth and shape. When pouring latte art, a sub-surface swirling action provides a milk base for the crema to lay on, holding it in place to have the design form smoothly. A larger surface area provides a wider canvas to create multiphase designs and detail.
Ideally, a mug with a rounded bottom, shallow depth, and wide rim provides the ideal conditions for a perfectly poured design. One of the best mugs would be the Vertex China Cappuccino Cup, providing great functionality for pouring and sipping. Customers will enjoy not only the beautiful latte art, but the modern cup design. Be on the lookout for Coffee Cuppa’ to join in on another coffee conversation.
Morning Wakeup Call: Vertex China Cappuccino Cup
-G. Stegall
