cheforward: The Interest and Intrigue in Its Collections Continues

It seems these days that there are just some companies who are #mustsee if they are exhibiting at your local – or not so local – tradeshow. One of those companies increasingly is cheforward.

It’s not so much that cheforward is the biggest or fastest growing (although they are indeed growing very quickly in many regions)….its just more that cheforward is more interesting than many companies in our industry. And interesting in ways not always obvious.

And this year’s NRA Show continued the trend of cheforward being interesting. With several new product collections from both cheforward – their newest collection called vibrant and Graupera, who showcased their Stone Heart High Fire Terra Cotta serveware for the first time in the U.S.

We were fortunate to get special tours of the new products from the people who know them best – David Richman, founder of cheforward and Guapera’s Sales Manager Albert Bellapart. First of all, David takes us through cheforward’s new vibrant Collection:

Next up, we spoke with Albert Bellapart, the Sales Manager for Spain’s Ceramiques Graupera who described their new Stone Heart Terra Cotta collection of serveware.

Graupera’s new Stone Heart is collection that gives operators a classic terracotta look in a totally watertight, resistant and durable material, and a terracotta product which can be used in the microwave, freezer, dishwasher and oven. Stone Heart is a high-fired terracotta product that is made from 100% natural terracotta materials, combining the four elements of nature: earth, water, air and fire.

 

Needless to say, there’s lots happening these days at cheforward.

But, there’s one other aspect that makes cheforward a very interesting company. And, that is their approach to their business. Those familiar with the company know this already. cheforward also has an ethos of of niceness and partnership that sometimes is rare in these very competitive times.

Interesting products. Interesting company.

That’s cheforward.

For more information on cheforward, go here: https://cheforward.com/