Photo credit: Caesars Entertainment
The strength of a brand. In a recent article for Hotelmanagment.net, the owners of the Caesars Palace Resort and Casino brand outline their vision on growing the their various brands around the globe. From segmenting and focused targeting of the brands to who they should partner with as they grow, Caesar’s addresses how to grow the company’s major assets – its brand(s). It’s an interesting look at how a major, well-known hotel brand looks a asset leverage and growth.
So, whether you are a hotel and resort company, a hospitality supply chain player or a manufacturer to the hospitality trade….the analogies for brand development are similar. What are your assets and how can you make them work better – on a global scale – to achieve higher levels of success.
Here’s a link to the article on Caesars Palace Resort and Casino…. https://www.hotelmanagement.net/development/how-caesars-growing-its-hotel-brands
