Here’s why and here’s some of what we think the “little” guys need to do to remain competitive:
“…..No matter the industry, whenever an industry or category’s big players get bigger through merger and acquisitions with the hopes of realizing economies of scale, delivering a consistent branding effort, and to ultimately increase overall market share….inevitably, this opens up opportunities for smaller, niche players who can truly differentiate themselves. But, differentiation is the key as the larger, often more sophisticated companies will be dominant when competing on the traditional rules of any category or industry. By offering unique products or services…or by offering them in a truly unique and differentiated way, smaller companies can not only survive against the category giants – they can thrive.”
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