Your brand not headed in the direction that you want it to be?
Self described “branding diva” Karen Post offers these axioms for getting your brand mojo turned around:
1. Take Responsibility
2. Never Give Up
3. Lead Strong
4. Stay Relevant
5. Keep Improving
6. Build Equity
7. Own Your Distinction (our personal favorite)
You can get your own copy of Brand Turnaround by going here:
http://www.amazon.com/Brand-Turnaround-Returned-Changers-Difference/dp/0071775285/ref=sr_1_1?s=books&ie=UTF8&qid=1326199192&sr=1-1
